Destination Strategic Plan

To facilitate this important work, Louisville Tourism engaged JLL’s Global Tourism and Destinations practice to lead the process. The plan was also overseen by a local leadership committee and included several opportunities for stakeholder input to inform further and guide the outcomes. The entire process took just over a year, with several pivots due to the pandemic and social issues facing the country. The final product includes additional references to a post-Covid environment and how Diversity and Inclusion efforts can be employed in every priority area.

One of the outcomes of the DSP outlines how previous Destination Marketing Organizations like Louisville Tourism have evolved into true Destination Management Organizations due to the scope of their work and the effects on local economies. It is with great pleasure that Louisville Tourism presents Louisville’s Destination Strategic Plan for 2020 and beyond.

Leadership Committee

Louisville’s Leaders for the Destination Strategic Plan

Part of Louisville’s comprehensive Destination Strategic Planning process includes a Leadership Committee that will be part of the plan’s development. The Leadership Committee is comprised of industry and community executives and leaders that will help support the process by vetting recommendations and participating in the development of the plan. This Committee will meet monthly to review progress, understand direction and provide input to support the ultimate long-term DSP for Louisville.

Leadership Committee members: