The Bachelor of Science in Hospitality Management and Tourism program at the University of Kentucky integrates service management principles, marketing techniques, and financial management into a curriculum focused on managing facilities and operations in various hospitality and tourism settings. Students gain hands-on experience in areas such as food and beverage, lodging, attractions, convention and meeting planning, non-profit management, and special event coordinating. Graduates are well-prepared for diverse career opportunities in the rapidly growing hospitality and tourism industries.