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Urban Bourbon Trail® Application

For 2025 consideration, materials and payment must be submitted by February 20, 2025.

The Urban Bourbon Trail® (UBT) is a cocktail and culinary experience designed to showcase Kentucky’s signature product, Bourbon, in an authentic setting. While it’s hard to define exactly what a “Bourbon bar” is, we want to emphasize the Trail’s focus on establishments that highlight the best of our bourbon heritage. A specific focus, education, and level of professionalism surrounding bourbon is important to the UBT in meeting customer expectations.

The following criteria, application and renewal process help us maintain the quality and authenticity of this cultural heritage hospitality program. We want locals and visitors to have a unique experience that they will want to share with others to help us spread the word about Louisville in hopes of growing our annual visitation.

We welcome the establishments that want to help further the city’s reputation as a Bourbon destination. Please note that while this program may hopefully benefit your business, it’s NOT intended as just a seasonal promotion to help drive new customers. Consider carefully why you want your establishment to be a member of the UBT. If Bourbon is a relevant part of your daily customer experience and you’re committed to sharing that message, we welcome your participation.

Cheers,

Your UBT point person: Nicole Fitzpatrick with Louisville Tourism (nfitzpatrick@gotolouisville.com)

Enrollment for the 2025 Passport will end on February 20, 2025.

Requirements for future participation currently include:

  • Bar or restaurant located in Jefferson County, KY, and not part of a restaurant chain. Restaurant can only have one location.
  • Current Louisville Tourism partner and up to date on all partnership dues before applying.
  • Agree to pay $500 Urban Bourbon Trail fee
  • 60+ different types of Bourbon on menu (Ryes and non-Bourbon whiskies do not count)*
  • Bourbon flights and signature Old Fashioned cocktail featured on menu*
  • 3 Bourbon-infused food dishes on menu (if establishment serves food)*
  • Establishment has been open for a minimum of one year as of January 1, 2025
  • Strong Bourbon-focused culture throughout the establishment
  • Establishment must have regular operating hours and be open year-round

Requirements:

Please check boxes - every requirement must be met. *Indicates proof is required.

Bourbon-Infused Dishes

Bourbon List

Drag and drop files here or click to upload

    Cocktail Menu

    Drag and drop files here or click to upload

      For Digital Passport: (Click here to see the current version for reference)

      Deal or discount you would like to offer
      Please include a 75-word or less description about your establishment and its unique charm/twist. Keep the out-of-town visitor in mind when writing this description as this is what passport users will read when looking up your location. (Subject to copywriting approval)
      Drag and drop logo here or click to upload
        Please upload a high resolution photograph of your establishment (atmosphere, people, bar, food or Bourbon cocktails) for consideration in the passport and use in UBT press materials. You must own full rights to the photo.
        Drag and drop photo here or click to upload
          By signing this form you confirm that all of the above information is accurate. This application pertains to the 2025 calendar year only and will need to be submitted for 2026.
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